13.06.16 LONDON Aimia, the owners of Nectar, today announced a partnership with Style Points Limited to launch a social loyalty programme which brings together media owners, advertisers and consumers.
As the world moves to digital media consumption, media owners are finding it difficult to identify and target individual users. This puts them at a disadvantage when competing against the likes of Google and Facebook for advertising revenues.
“Style Points will create an incentive for the millions of unknown users of digital content to become known and earn rewards while engaging via social media with brands, content and other users that share their style” said Jan-Pieter Lips, President, International Coalitions at Aimia,
“Aimia is a global leader in loyalty analytics and data-driven marketing”, said Andy Kulina, CEO and Founder of Style Points, “As a result of this partnership, Style Points will be able to leverage Aimia’s expertise and resources to quickly scale to become a world-class proposition for media owners, advertisers and consumers.”